Email Marketing

Emails With Coupons Achieve Higher Open Rates

 

By Mike Sachoff

The majority (80%) of emails sent with coupons received higher open rates and transaction rates than non-coupon campaigns, according to a new report from Experian Marketing Services. Seventy percent of coupons-using households get their coupons from newspapers. However, the Internet is a growing coupon resource. Over the last three years, the number of households that get their coupons online has increased by 46 percent.